A thorough comparison of features, messaging integrations, analytics, and pricing — for agencies, sales teams, and independent creators
Shorby is a specialized tool built for businesses and agencies whose primary customer acquisition channel is messaging apps — WhatsApp, Messenger, Telegram. If one-tap native messaging buttons and multi-client agency workflows are your core requirement, Shorby is designed for you. MyLinko is the better choice for the other 90% of users: individual creators, small businesses, freelancers, and marketers who need a polished link page with strong analytics, beautiful themes, QR codes, UTM tracking, and link scheduling. At $3.99/month — 73% less than Shorby's entry plan — MyLinko delivers more everyday value at a price that makes sense.
| Feature | MyLinko | Shorby |
|---|---|---|
| Monthly Price | $3.99 | $15 (entry) and up |
| Free Plan | ✓ 5 links + analytics | ✗ No free tier |
| Annual Cost | ~$47.88 | $180+ per year |
| Native Messaging Buttons (WhatsApp, Messenger) | Links only (no native button UI) | ✓ One-tap messaging buttons |
| Animated Themes | ✓ 10 animated themes | ✓ Good design options |
| Analytics | ✓ Free + geo + UTM on premium | ✓ Advanced analytics |
| Click Tracking | ✓ All plans | ✓ Yes |
| Geo Analytics | ✓ Premium | ✓ Yes |
| UTM Tracking | ✓ Premium | ✓ Yes |
| QR Code Generation | ✓ Premium | Limited |
| Link Scheduling | ✓ Premium | ✗ Not available |
| Custom Domain | ✓ Premium | ✓ Yes |
| Remove Branding | ✓ $3.99/month | ✓ Paid plan |
| Multi-Client / Agency Features | ✗ | ✓ Higher-tier plans |
| Plan | MyLinko | Shorby |
|---|---|---|
| Free Tier | 5 links, analytics, profile image | None — paid only from day one |
| Entry Paid Plan | $3.99/month — all features: unlimited links, 10 themes, QR codes, geo analytics, UTM, link scheduling, custom domain, no branding | $15/month — single user, messaging buttons, analytics, custom domain |
| Agency / Higher Plans | — | Significantly higher (multi-user, multi-client) |
| Annual Savings with MyLinko | Save $132+/year vs Shorby entry | — |
The pricing gap is substantial. An individual creator or small business choosing Shorby over MyLinko pays $132+ more per year for a tool that's specifically optimized for messaging-app sales workflows — a use case most creators simply don't have.
You're a YouTube creator, Instagram influencer, podcaster, or blogger. Your bio page needs to look great, load fast, and give you data on what your audience clicks. MyLinko's 10 animated themes give you a professional page out of the box. Analytics come free. UTM tracking tells you exactly which posts drive traffic. QR codes let you run offline campaigns. Link scheduling lets you automate launch-day promotions. All of this for $3.99/month — less than a quarter of Shorby's entry price. Shorby is simply not designed for this use case.
You run a boutique, a restaurant, a coaching practice, or a local service business. You want a link page that routes customers to your booking system, menu, social profiles, and contact form. You want it to look professional, have your domain on it, and not show competitor branding. MyLinko does all of that for $3.99/month. You also get QR codes for print materials and geo analytics to understand where customers come from. Shorby costs $15/month for the same basics — spend the $132 annual difference on ads or better tools that move the needle.
You run paid social campaigns, influencer partnerships, or email campaigns, and you need to know precisely which channel is driving clicks on your bio links. MyLinko's UTM tracking support means every link can carry campaign parameters that flow through to Google Analytics. Combined with per-link click tracking and geo analytics, you have a complete attribution picture. Shorby does offer analytics, but you pay $15/month for a product whose primary differentiator (messaging buttons) you don't use.
Shorby was built specifically around messaging-app conversion. If your business runs on WhatsApp leads — real estate agencies, insurance brokers, e-commerce stores in WhatsApp-dominant markets, or sales teams using Messenger for outreach — Shorby's one-tap messaging buttons create a frictionless path from bio page to conversation. Every second you shave off that journey improves conversion rates. For this specific workflow, Shorby's premium is genuinely justified and MyLinko doesn't directly compete.
Shorby's higher-tier plans include multi-client and multi-user features designed for agency workflows: manage many client link pages from a single dashboard, collaborate with team members, and present consistent branded pages for clients. MyLinko doesn't currently offer multi-tenant or agency-tier account management. If you're an agency billing clients for link-page management as part of a retainer, Shorby's agency infrastructure justifies its higher price.
Shorby is best known for its one-tap messaging integrations — WhatsApp, Messenger, and Telegram buttons that let visitors start a conversation with one tap. It's designed for businesses and agencies that rely on direct messaging for customer acquisition, making it popular with real estate, sales, and e-commerce teams in messaging-heavy markets.
Shorby's entry plan is $15/month ($180/year). MyLinko premium is $3.99/month ($47.88/year). MyLinko is 73% cheaper. For individual creators and small businesses, that $132/year difference buys a lot of ads, tools, or content production budget.
Yes — you can add a WhatsApp click-to-chat link (wa.me/yournumber) as a regular link on your MyLinko page. It opens WhatsApp directly when tapped on mobile. MyLinko doesn't offer Shorby's dedicated native messaging button UI, but for most use cases a clearly labeled WhatsApp link works just as well.
Shorby is primarily designed for agencies, sales teams, and businesses that use messaging apps as their main customer acquisition channel. Individual creators — YouTubers, influencers, coaches, podcasters — will find MyLinko far better suited to their needs at a much lower price. Shorby's specialized features aren't relevant to most creator workflows.
Analytics, QR codes, UTM tracking, link scheduling, and 10 animated themes at $3.99/month
Create Your Free MyLinko Page →No credit card required • 2-minute setup
Shorby has earned a legitimate place in the link-in-bio market by doing one thing extremely well: helping businesses close messaging-app conversations faster. Its one-tap WhatsApp and Messenger buttons, combined with agency-tier account management, make it the right choice for sales-focused businesses and marketing agencies in messaging-heavy industries.
But for the vast majority of users — creators, freelancers, coaches, small businesses, and marketers — Shorby is an expensive, specialized tool for a workflow you don't have. MyLinko covers everything you actually need: a beautiful, fast bio page with analytics, QR codes, UTM tracking, link scheduling, custom domain support, and branding removal. The price difference is $132+ per year. That's real money that's better invested elsewhere.
Choose MyLinko if you're an individual creator, small business, or marketer who wants the best-value full-featured link-in-bio tool at $3.99/month.
Choose Shorby if your business runs on WhatsApp and Messenger conversations, you need native messaging buttons, or you're an agency managing multiple clients' link pages.